I Have Proven This Million Dollar Niche!

Before I get started, I want to clearly explain one thing to everyone. Every niche out there has the potential to become a million dollar + business, seriously. From drones to drawers, from billy goats to billy clubs. From binary options to binary programming. Everything is a niche with an incredible amount of opportunity.

BUT…

There is one niche in particular that supersedes all of them. I have been keeping this niche secret for many years and I have been quietly making a fortune in this niche.

The thing about it is that it is something that involves an item everyone has in their backyard, something that has an incredible mark-up (lots of room for profit), and the audience that wants these items is probably the most aggressive buyer I have ever come across.

The reason. It targets folks that are lonely and that are using social mediums as their way to communicate with others and connect with new friends, to share their lives with others, and to go out of their way to show people what they just ate for dinner.

Yes, and this same audience enjoys cat video and jokes about flatulating.

Ready for the niche?

Rocks. Pet Rocks.

Pet Rocks first got their start back in 1975 by an advertising executive, Gary Dahl. Their popularity in the first 6 months was incredible. He sold 1.5 MILLION rocks at $4 a pop and became an instant millionaire.

But it then died off for almost 3 decades and bypassed almost 2 generations. But there has been a monumental shift in the last few years in the way we behave. All businesses are cyclical in nature.

Living in a world of Smartphones, Texting, Facebook, Snapchat, Instagram, and Twitter, people are used to communicating in an intimate way and we are now all used to spending a good part of our day expressing ourselves to inanimate objects. As crazy as it sounds, everybody needs a friend… especially in this day and age when we are consumed by technology and we rarely interact in person.

Thus, an industry has been revived and the opportunity to build a massive business from something as simple as pet rocks is a reality.

What if you could talk to your rock? What if you could bling out your rock? What if you could have rocks that were specific to events (corporate meetings, wedding favors, paper weights, etc).

And think of all the spin off niche opportunities that could arise from Pet Rocks. Painting services, Bejewelling rocks, funny pet rock youtube videos, photo shoots with you and your beloved rock.

Exactly my point. The opportunity is freaking incredible.

Creating Your Rocks (Your Business)

So how do you get rolling in this business?

There currently are not any good affiliate programs that I can recommend, but getting your own inventory of rocks is very easy to do.

Step 1: Finding the Rock

Go to your backyard or a local beach. If you are in the desert or in a place without beaches, head to the hills, head to the desert, head to your closest mountain, heck, go to Home Depot and buy some rocks. Your customers will never know where they came from.

I personally walk around my local neighbourhood looking for rocks or head to a local beach. When I find a rock, the first thing I tell myself is “MONEY in the bank”.

Step 2: Branding Your Rock

I have secretly been selling WA Rocks. I find that there is a huge audience out there and huge demand for rocks that have the WA logo on them. So this is how I dress up my rocks and if I am feeling crazy, I will put a “silly” face on the rock.

Here is a picture I took of the latest rock I created. 

I have painted over 100,000 rocks in the last year (if you have noticed my blog posting has been down a bit, this is why). It only takes me about 15 minutes per rock, but I can sell these suckers for $10-$100 a pop.

$100 x 100,000. You do the math.

Step 3: Sell Your Rock

There are lots of places you can sell your rocks. Here are just a few places that I have been using to distribute and sell my rocks.

• Etsy.com
• eBay.com
• Craiglist.com
• On my personal websites

Then from there, I simply post my rocks that I have created with love, and wait for them to sell. It usually only takes an hour or so to sell all of my inventory, then I get out there on the streets looking for brand new rocks that need a home (and fill my coffers in the process).

There honestly has never been an easier way to make money online.

Now is Your Time!

If you have been looking for the perfect niche and the perfect way to make HUGE money online, look no further than pet rocks.

It has all of the attributes of a very successful, long term niche. 

1. There is no shortage of rocks
2. There are over 7 billion people out there, many of whom have smartphones and are lacking fundamental relationships
3. It’s fun to be in this space
4. People are rabid buyers

So now is your opportunity. I have leaked what it takes

Before I leave you here, I just wanted to show you one thing that I do to personally brand myself on every single rock, I always put this on the back side of every single rock that I create.

Choosing the Best Affiliate Programs - Relevance vs. High Payouts

A very common question that people have when getting rolling with their websites, surrounds what are the best affiliate programs for their respective website.

The answer? The most relevant one.

It is sometimes easy to get lost in the idea of promoting something to your audience and what specifically should you sell, that you forget completely about that the fact that there are REAL people on your website and these people are looking for something specific. If you can help them enough to build trust, you can make relevant recommendations that they will take advantage of at a higher rate.

Every sale starts from an initial source of relevant traffic.

Typically this will be someone searching for information in Google, a review, a solution to a problem, but sometimes it will be people on a social network that click through your ad or through your link and end up on your website.

Let's look at a few examples here, focusing on the most common form of traffic, search traffic.

Say someone visits your page through the keyword, "buy a vitamix 6300 blender online", your post might show like the following below within the search results (this is actually my site).

These people are very late in the purchasing lifecycle, which typically would mean they already know that they want a vitamix blender online...they are just looking for a place to purchase (likely the cheapest/best warranty/etc).

If you can provide people with this information and help them find the best, most reputable way to purchase their Vitamix 6300 blender online, you are going to make a sale.

The affiliate program you should choose should be one that allows you to SELL this vitamix blender, in this case, Amazon is one of these affiliate programs that you could leverage and average commission for this is $40-60 (I know, I have made SEVERAL Vitamix sales through Amazon). 

**SIDE NOTE: If you own a Vitamix, you can actually join their affiliate program and earn higher commissions directly through them at 15% per sale (which is $90+ per sale).

Now, what if someone was searching for "best blender for smoothies".

If your website was ranked under this search term, then you would want to help people decide on which blenders were the best for smoothies. Different ones might be better for different reasons and in this case you might want to do a little research.

Researching Quality & Relevant Affiliate Programs

For my research, I usually head over to the handy resource, Google.

Type in: Blender + Affiliate Program

Here are some options that I got right away in Google. 

• BlendTec, 15% commissions (http://www.blendtec.com/affiliates)
• BlenderBottle, 10% commissions (https://www.blenderbottle.com/blender-bottle-affil...)
• OmniBlender Canada, $40 per sale (http://omniblender.ca/idevaffiliate/)
• OmniBlender Canada, $40 per sale (http://www.omniblenders.com/idevaffiliate/)

And if you go to a website like Amazon.com, Ebay.com, Bestbuy.com or Walmart.com(which all have affiliate programs), you will be able to promote any of these products to your audience. 

There are 2,846 options on Amazon alone!

Amazon is just one of the many affiliate programs that I can leverage and as within any niche, there are going to be different price points in which you can attract different audiences and in this case, many different qualities of blenders (from low end to industrial).

I definitely would not tie myself to just Amazon as there are lots of other great options out there as you can see.

Chasing Higher Ticket Affiliate Programs, a Good Idea?

If I organize the blenders from prices highest to lowest, here are some potential commissions I could receive on blenders even at Amazon's low 6-10% commission rates. 

You can see from this, there are many items that are several thousand in this case. In the case of these blenders, the prices range from cheap ($15 to $10,000's). In the above screenshot, you can see that particular row of the results range from $4,668 - $5,706.

The affiliate commissions on these if you were on the upper side of the commission scale would be 10%, so the average commissions if you were to sell these would range from $467 - $571.

You can see that there are high ticket products within this space, the same that there are low ticket items. Higher ticket sales would come much more infrequently, but people definitely are buying more industrial style blenders online because they are more cost efficient and typically carry the same sort of warranty (sometimes even better).

The Affiliate Program Research Never Ends...

When I am involved in any niche, I spend a good deal of time throughout the journey investigating and finding affiliate programs. As I dig up affiliate programs, I take note of them and more often than not sign-up to the ones that I am going to be leveraging on my website.

Through time it is quite OK to be involved within many affiliate programs, it is quite a natural process and as you become more and more of an authority, your website is going to have a much larger scope and you will be able to effectively promoting many different products and "like" products to your audience.

So always keep your eyes open, continue the research process and think outside of the box in terms of what your audience would want or benefit from (and what products you could cross promote to them).

If you have any questions about affiliate program research or have any affiliate program related experiences you want to share with me, please leave them below.